POPPY
FOLIO
A Poppy attracts ladybugs when creativity thrives, and details and opportunities align.
Hi, my name is
Penelope Pickrell.
(a.k.a poppy)
I've always been curious about branding and design, and what fascinates me most is the creative building process. That curiosity sharpened as I moved through my BA (Hons) in Fashion Marketing and Communications, through experiences like working with National Geographic, working backstage at Paris Fashion Week, and assisting in showrooms and productions across the industry. In teams, I tend to bring the creative light and design perspective, contributing new ideas and thoughtful execution. At this stage, I'm interested in exploring opportunities in branding, events, and PR, and I'm always open to connecting with people who want to see their brand click into place.
Navigate
A collection of my personal and commissioned pieces exploring creativity, storytelling, and visual expression.
Selected projects from my studies in Fashion Marketing & Communication, showcasing research, strategy, and creative execution.
Highlights of my professional journey, including internships, corporate collaborations, and backstage roles at international fashion weeks.
I create content as a way to tell stories and capture ideas that inspire me. Not an influencer, but someone who enjoys turning everyday moments into visuals worth sharing.
.png){kind=logo}
.png)
For me, good work lives in the details others overlook.
It's less about making something that looks right and more about making something that feels right, the kind that sticks with people long after the moment has passed.
