My Projects
Boboli by me
The Boboli by Me project was about creating a full press kit and communication package for a sustainable DIY fashion brand. I researched and presented the brand through:
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A detailed About section (ethos, mission, vision, and history).
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Corporate information (annual revenue, Instagram analytics, store numbers).
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A strong focus on sustainability (GOTS, OEKO-TEX, Fair Trade certifications).
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A curated product catalog with sewing and knitting kits for all levels.
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Conceptual campaigns like Mother–Daughter Kits and Stitch & Shine community workshops.
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A vision for the store experience, designed as a hub for creativity and sustainability.
Personal reflection: This was my favorite project because it combined storytelling, strategy, and design in a way that felt very natural to me. I also went beyond the assignment by creating a supporting website, which tied the project together and showed how the brand could live online. I was proud to earn the highest marks in my batch, but more importantly, I felt like I found my flow where research, design, and creativity blended seamlessly.
Kate Spade -
Be your own doll
For this project, I was given the freedom to choose any luxury brand and create a complete visual communication strategy. I chose Kate Spade New York, a brand known for its playful sophistication, and developed a campaign titled “Be Your Own Doll.”
The task was to design an editorial and catalog concept that highlighted personalization in a fun yet elevated way. My work included:
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Conducting a corporate and market analysis to define Kate Spade’s position in accessible luxury.
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Designing the campaign story and editorial brief, including casting, set design, styling, and makeup concepts.
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Developing InDesign layouts for the campaign catalog, where I translated my Photoshop skills into structured, professional page design.
This was my first time using InDesign, so it was both challenging and rewarding to see how my Photoshop background helped me adapt quickly. It taught me how much the little details like typography, spacing, and layout flow matter in building a cohesive story.
Personal Projects
One of my favorite self-initiated projects was a playful personal shoot I created around the Loewe Puzzle Bag. I have always admired Loewe’s quirky and offbeat approach to fashion campaigns, where everyday objects are reimagined in unexpected ways, so I decided to channel that spirit into something uniquely mine: the Loewe Ensalada.
For this shoot I directed everything from start to finish. I managed the lighting, props, set styling, and camera direction with a clear vision in mind. I wanted to transform the Puzzle Bag into the centerpiece of a surreal still life, treating it almost like an ingredient in a vibrant salad. By combining bold colors, whimsical props, and deliberate contrasts, I created an image that felt tongue in cheek yet still luxurious, true to Loewe’s identity. It was an experiment in storytelling through objects, blending fashion with humor and food imagery to spark curiosity. Beyond producing the images, the process taught me how important it is to commit to a creative vision and carry it through every detail, no matter how small. The result was more than just a photoshoot. It was a creative exercise in world building, one that reflected how I see fashion: playful, unconventional, and open to interpretation.
