Working with National Geographic Philippines was one of the most exciting chapters of my career so far, because I joined right at the onset of the brand’s launch in the country. Being part of those early steps meant that I wasn’t just executing tasks—I was helping shape how an iconic global brand would be introduced to a new audience.

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As a Licensing & Branding Assistant, my days were a mix of creative and strategic work: preparing visual assets, refreshing sales decks, and supporting the day-to-day marketing operations that kept the team moving forward. But what I loved most was being involved in influencer scouting finding voices and personalities who could authentically carry the NatGeo spirit and connect with people who value exploration, sustainability, and storytelling.

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It was a lesson in balance: staying true to the instantly recognizable NatGeo identity while adapting it to resonate locally. I came to appreciate how much thought goes into every detail of a brand launch—every image, every collaboration, every piece of copy and how those choices add up to the bigger story a brand tells.

 

This experience showed me the impact of cultural sensitivity and strategic storytelling in marketing. It gave me a deeper appreciation for the behind-the-scenes work of building something from the ground up and confirmed how much I enjoy being part of that process.